NOT a secret, world of beauty Indonesia fully oriented to the West Country.  Seeing these conditions, Martha Tilaar annoyed and try to create the concept of Indonesia through the inspiring beauty and natural wealth of Indonesian culture that is rich source of inspiration.

Having pioneered the business starting from herbal medicine, in 1987 Martha Tilaar makeup collection launches the first color trends Sariayu "Twilight in Sriwedari".  At that time the collection directly into a new history of Indonesia in the world of beauty.

"In launching the 25-year-long journey that began in 1987, when I went to investigate what was worn by traditional dancers in Sriwedari. I examine what they are used for cosmetics, it was only whiting, turmeric, charcoal eye shadow. It was  there are only four strangers who look at Sriwedari puppet people. That's where I said 'Twilight in Sriwedari, because of neglect, there is nothing to preserve. It turned out that after the first response of people was huge, "says founder Martha Tilaar Group, Martha Tilaar during a press conference in  Hotel Mulia, Jakarta, Monday (22/10/2010).

With high public interest in the first collection, the Martha Tilaar optimistic will succeed again.  With a selection of trendy colors and interesting themes, making Sariayu be a trendsetter in the world of cosmetology Indonesia.

"Not only to give color to the development Sariayu, but the effect on the cosmetics industry in Indonesia," said a woman was friendly.

Coinciding with the 2011 color trends collection, is a milestone anniversary trip to-25 color trends.  At the age of "silver" is, Sariayu presents a special collection "Exotic Indonesia the Colors of Asia".

"The beauty of the colorful nature in Indonesia inspires us to create our color trends and sync with world trends. This time, our underlying 'Exotic Indonesia the Colors of Asia' with the feel of the Middle East, Asia, India, Malay and Chinese," said  woman aged 74.

With the theme is "Exotic Indonesia the Colors of Asia", every collection taken from the names of the three countries of musical instruments.  Sitar excerpt consists of the collection, a collection of fife Square, and the collection of clinking lute.

In Indonesia, the sitar is known as an instrument of Central Java.  This instrument is influenced by Hindustani classical music instrument that uses strings are plucked to create beautiful tones.  This collection presents the colors are inspired by the exoticism of India.

Fife known in the land of Minang.  Malay warm color bias color trends inspire Alun flute collection.

Lute is a stringed musical instrument typical Cirebon.  Musical instrument with a color bias of this oriental inspired collection of clinking lute color trends.

"The collection is taken from the names of musical instruments to influence or inspire from each country," added Marta.

Each series consists of three products, namely eye shadow, liquid lip color, and lipstick.

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